You need a website that doesn't just look good, but actively works for your business. So, why do Purple Bird websites consistently outperform those built by many other agencies?
It comes down to our core philosophy and the technology we use. Many web companies rely on visual builders like Elementor, Webflow, or all-in-one platforms like Squarespace. While these tools can create visually appealing sites with animations and features, they often come at a cost: performance-hindering code bloat. This hidden complexity slows down your site, frustrates visitors, and hurts your Google rankings.
We build differently. We leverage modern, lightweight code frameworks – constructing your website more like a high-performance tech application than a typical drag-and-drop site. This lean foundation is specifically chosen for maximum speed, efficiency, and reliability.
Faster loading times directly correlate with lower bounce rates, better user engagement, and higher conversion rates.
Google explicitly favours fast-loading websites. Our approach gives you a built-in technical SEO advantage.
Visitors enjoy a seamless, quick experience, reflecting positively on your brand.
Crucially, we don't compromise on aesthetics. We combine our performance-first approach with smart design systems, AI-assisted workflows, and curated visual assets. This allows us to deliver stunning, bespoke websites that are both beautiful and incredibly fast, without the typical trade-offs.
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Unlike being locked into a specific platform's ecosystem, your Purple Bird website is built using standard, transferable code. If you ever choose to host it elsewhere, you take the complete site with you – no strings attached.
We even have proprietary tools to help efficiently migrate content and assets from your existing site, making the transition smooth.
Our websites often come with a bespoke, easy-to-use Content Management System (CMS) designed around your specific content, avoiding the complexity of constant plugin updates found elsewhere.
It's not about criticising other methods; it's about a fundamental difference in priorities. We believe world-class performance isn't optional – it's the bedrock of online success. We deliver beautiful, engaging, easy-to-maintain, and future-proof websites engineered to help your business thrive.
| Feature / Aspect | Typical Approach | The Purple Bird Advantage | Why It Matters To You |
|---|---|---|---|
| Core Technology | Visual builders (Elementor, Webflow, etc.), All-in-one platforms (Wix, Squarespace), Standard CMS themes | Modern, lightweight code frameworks (e.g., Jamstack principles) | Foundation built purely for speed and efficiency. |
| Website Speed | Often slower due to code bloat, heavy plugins/scripts | Lightning-fast loading times | Better user experience, lower bounce rates, higher conversions. |
| Performance | Can struggle with Core Web Vitals & performance scores | Excellent performance scores (e.g., Google PageSpeed) | Key factor for SEO rankings and user satisfaction. |
| SEO Potential | Performance limitations can hinder rankings | Enhanced SEO potential due to speed & clean code | Higher visibility in Google search results. |
| Design Customisation | Can be template-limited or complex to truly customise | Fully bespoke, unique designs tailored to your brand | A website that looks professional and stands out. |
| Design vs Performance | Often a trade-off; complex designs can slow site down | Beautiful design without compromising performance | Get the best of both worlds – aesthetics and speed. |