Change Requests
Submit and manage website changes through our modern credit-based system. Get quick estimates, fast turnaround, and transparent pricing for all your website updates.
Introduction
Change requests are your way of submitting new changes required for your website. Whether you need administrative updates, design modifications, new functionality, or SEO improvements, our streamlined process makes it easy to request and track changes.
We've designed this system to be more flexible, transparent, and efficient than traditional hourly billing. Our credit-based approach allows us to incorporate modern, agentic processes and technology that don't necessarily align with time-based pricing, giving you better value and faster results.
How the Credit System Works
What Are Credits?
Credits are a modern, flexible way to manage website changes across multiple verticals. Instead of tracking hours, we use credits to represent the value and complexity of work required. This approach allows us to:
- Work across different service types: Administration, design, functionality/coding, and SEO work all use the same credit system
- Leverage modern technology: Incorporate AI and automated processes that don't fit traditional hourly models
- Provide transparent pricing: Know exactly what each change will cost before we begin
- Offer better value: Focus on outcomes rather than time spent
Why Credits Instead of Hours?
Traditional hourly billing can be overwhelming and abstract. It doesn't account for:
- Automated processes that complete tasks instantly
- AI-powered tools that work faster than humans
- The value delivered, not just time spent
- Modern development practices that prioritise efficiency
Our credit system reflects the actual value and complexity of work, making it easier to understand and budget for website changes.
The Change Request Process
Submit Your Request
Submit your change request through our system, providing as much detail as possible about what you'd like to change or add to your website.
AI-Powered Estimation
Our in-house built AI tool analyses your request and provides an initial credit estimate based on the complexity and scope of work required.
Human Review & Approval
A member of our team reviews the AI estimate to ensure accuracy. We'll send you the final credit cost for your approval before beginning work.
Quick Turnaround
Once approved, we get to work within 24 hours. Our team prioritises your change requests and works efficiently to deliver results quickly.
Review & Approve Changes
When your changes are complete, you'll receive a private link where you can review the work. Approve the changes, and we'll deploy them to your live website.
Package Benefits
Website Management
Your website management package includes 10 monthly maintenance credits that can be used for website changes. Use these credits for any type of work: administration, design, functionality, or SEO improvements.
Growth Package
The Growth package awards you extra maintenance credits per month, giving you more flexibility to make changes and improvements to your website. Perfect for businesses that want to actively evolve their online presence.
Growth Plus Package
The Growth Plus package takes it a step further, providing:
- Extra maintenance credits per month
- Human activity and strategic direction
This is our hands-off approach for customers who don't always know what changes they want. Growth Plus assigns a dedicated "director" to your site who:
- Understands your business goals (such as "SEO Improvement")
- Proactively identifies opportunities for improvement
- Makes strategic decisions about what's best for your website
- Keeps iterating and optimising your site continuously
With Growth Plus, you can focus on running your business while we handle the strategic evolution of your website.
What Types of Changes Can I Request?
You can use credits for any type of website work:
Administration
- Domain or technical settings
- Content management system edits
- Issue investigation
- Content creation
Design
- Visual updates and styling changes
- Layout modifications
- New page designs
- Branding updates
Functionality & Coding
- New features and functionality
- Integration with third-party services
- Custom development work
- Performance optimisations
SEO Work
- On-page SEO improvements
- Meta tag updates
- Schema markup implementation
- Content optimisation for search engines
Bug Fixes
Bug fixes are always completed for free.
If something on your website isn't working as expected, we'll fix it at no cost to you. This includes:
- Broken links or functionality
- Display issues
- Performance problems
- Security vulnerabilities
- Any issues that prevent your website from working correctly
Simply report the bug, and we'll address it promptly without using any of your credits.
Understanding Credit Costs
Credit costs vary based on the complexity and scope of work:
- Simple changes (e.g., text updates, image swaps): Lower credit cost
- Moderate changes (e.g., new page layouts, design updates): Medium credit cost
- Complex changes (e.g., new features, integrations, major redesigns): Higher credit cost
Our AI estimation tool considers factors such as:
- The type of work required
- The complexity of implementation
- Integration requirements
- Testing and quality assurance needs
You'll always know the credit cost before work begins, with no surprises.
Frequently Asked Questions
You can submit change requests by contacting us at hello@purplebird.agency or through our contact form. Provide as much detail as possible about what you'd like to change. Once the Hatch dashboard is available, you'll be able to submit requests directly through your account portal.
Our AI tool provides initial estimates based on similar past work. A human team member always reviews and approves the estimate before work begins to ensure accuracy.
If you need to make changes but don't have enough credits in your current allocation, you can purchase additional credits or wait until your next monthly allocation. Contact us to discuss options.
Your credit balance will be available through the Hatch dashboard once it's launched. In the meantime, you can contact us at hello@purplebird.agency to check your current credit balance.
Credits are typically allocated monthly and may roll over depending on your package. Check your package details for specific terms.
If you're not satisfied with the changes, we'll work with you to make adjustments. Minor revisions are typically included, while major changes may require additional credits.
Yes, you can cancel a change request before work begins. Once work has started, credits may still be used depending on the progress made.
Credit expiration depends on your package. Contact us or check your account details for specific terms.
Getting Started
Ready to make changes to your website? Submit your first change request and experience our streamlined, credit-based system. Our team is here to help you understand the process and make the most of your website.
Need Help?
If you have questions about change requests, the credit system, or need assistance submitting a request, our team is here to help.