About

Purple Bird aims to empower businesses with creative and technical infrastructure. Our solutions prepare businesses for the AI age.

Start a project View work

Built around renewal, infrastructure and momentum.

Purple Bird takes its name from the phoenix: the mythical bird associated with rebirth, renewal and regeneration. That idea reflects how we think about business technology. As industries change, strong infrastructure carries more weight than repetitive labour.

Our role is to install solid foundations that help businesses adapt: clearer systems, faster platforms, better operations and technical architecture that can support what comes next.

Portrait of Zara Nicol
Zara Nicol / Co-Founder, Client Success LinkedIn
Portrait of Matt Erskine
Matt Erskine / Forward-Deployed Engineer LinkedIn

How Purple Bird Started

From rapid delivery to deeper infrastructure work

Purple Bird was formed in 2025 by technical consultant and strategist Matt Erskine and customer success specialist Zara Nicol. Using generative AI pipelines and modern tooling, the pair produced more than 100 websites for local businesses within four weeks.

That first sprint proved a simple point: accessible headless stacks could outperform legacy hosted WordPress websites across speed, flexibility and maintainability. Clients who had struggled to get updates, represent their direction or move quickly finally had a system that felt responsive.

Where we are now

Following the success of the website work, Purple Bird expanded its remit around Matt's wider technical experience. The focus moved toward a larger issue: many businesses are not yet prepared for modern cloud systems, AI-enabled workflows or the operational change that comes with them.

Today the team works across infrastructure construction, technical consulting, experiential design, ecommerce, DevOps support and long-term systems thinking. With a connected network across Edinburgh and the central belt, Matt and Zara can coordinate the right resources for projects small and large.

Our Primary Services

Websites and campaigns

Fast, structured marketing websites and campaign experiences that teams can actually manage.

Ecommerce and headless platforms

Shopify, WooCommerce migrations, headless CMS architecture and storefronts built around control and performance.

Operational systems

Custom tools, CRM/CMS workflows, integrations and automation that reduce admin and improve reliability.

Technical support

Hosting, maintenance, iteration, audits and technical decision-making for partners who need continuity.

View All Services

Helping shape the future of digital infrastructure

Start a project