We Sell Lime had built a valuable ecommerce foundation around a specialist product range, with clear potential to support customers across the UK more effectively.
Purple Bird helped move that foundation into a faster, clearer and more scalable headless Shopify experience, giving the team stronger performance, easier catalogue discovery and more room to communicate their expertise.
We Sell Lime had a broad catalogue and a clear opportunity to make the buying journey more intuitive. The project focused on helping customers understand the product range, compare options with confidence and move through the store without unnecessary friction.
The new platform gives the business a faster and more flexible base for growth: stronger online representation, clearer product discovery, improved performance and a technical structure that can support long-term search visibility.
We planned and delivered a coordinated move from WooCommerce and WordPress to a Shopify-based headless store. The build prioritised speed, clarity and an ecommerce experience that could be managed and improved over time.
The catalogue was remapped and imported with care, creating a cleaner structure for products, variants and future content around We Sell Lime's specialist knowledge.
Delivery requirements were a major part of the brief. We created custom tooling that allows the team to manage complex delivery matrices and support accurate ordering across the UK.
Delivered on a fast turnaround for a fellow Livingston-based business, the result is a robust ecommerce stack that supports customers nationwide and gives We Sell Lime a platform to build from.
A headless Shopify and CMS stack improved product discovery, variant handling and delivery-matrix control through custom operational tooling.
Tell us what you are trying to improve. We can help shape the technical route, identify the right first step and build the system around your team.